About us

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Asset Management
Beyond Investment

PROFITZ aims to change what it means by “investments”.
Investments are typically made purely for financial purposes; however, we target to make a great impact on our society through your investments, which must be driven by more than financial goals. PROFITZ is committed to enhancing social branding of our clients through investments with us.This is what we believe the future of asset management business is.

Investments tend to be associated with no emotion, and some would say they should be done rationally eliminating any sort of feeling, and would consider investments in the center of capitalism. Is that all about investments?

Investors, be it individuals or institutions, have their own different backgrounds and purposes in making investments other than returns from them, such as savings for the future, preparation for career goals, or contribution to society.We believe there is always an emotional aspect behind expectations on financial outcomes.

PROFITZ is committed to realizing goals of each of our clients by fully understanding their emotional and/ or social goals that have triggered their investments while providing solutions tailored to each assignment.

PROFITZ believes it is the most effective way to be successful in the long term to create both social value and economic value.All parties involved will benefit from each other not only from financial perspectives but from emotional or social stand points.

Mission / Vision / Strategy

Mission

Deliver financial results for our clients and achieve more than financial goals, leading the world to a better place through our asset management.

Mission=We define Mission as things we need to do and offer.
Our results consistently offer satisfying returns for our investors of our fund and real estate.
Unless we achieve this, it will hinder the growth of the real estate industry in the medium to long term.
We prioritize our clients’ profits as foremost importance by providing ideas and professional advise to gain trust.
Our mission is to “continuously offer” profits for the longer term.

Vision

aim to reduce information gap between institutional players and individuals, between onshore and offshore players, and between landlords and tenants, and endeavor to change what it means by “investments“.

You can find information displacement (“gap”) in the various layers of the real estate industry. This gap sometimes causes profit for one and disadvantage for others.
For example, due to the gap between real estate professionals and others, the non- professional people may force to face disadvantageous negotiation if they do not know the market or lack of knowledge and experience(not knowing the industry “norm”).
Although the volume of the real estate investment in Japan by overseas investors has been increasing year on year, we still believe the availability of information is insufficient and not easily accessible.
Profitz’s professional team possess abundance experience in Japan real estate transaction and offer up to date market data and various information necessary for transaction with overseas investors.
It is similar in real estate owners and tenants relationship.
Sometimes communication gap is caused by difference in view from various stand points.
We have a fair vision and try our ingenuity to offer mutual benefits to both owners and tenants.
We offer valuable knowledge and experience as real estate professionals for our clients and reduce the disadvantages that are caused due to lack of information so that we do not face any undesirous situation.
We are sure that we can create sustainable value in real estate and not just pursue short term profit regardless of where you stand.
We would endeavor to create such an industry.

Strategy

regard real estate investments/projects as normal operating businesses and add value to assets by creating new unique contents.

We think that managing real estate is like building a foundation of business and is similar to managing a company.
It is necessary to think and envisage long term business plan by deciding how to win the game in the appropriate market, managing profitability, building up balance sheet effectively when creating business.We have to win by seizing the needs and grasping the changes as competition increases.
Today informatization is accelerating and market is constantly growing and changing in a rapid pace but real estate value will not be increased without taking any actions.
The value and profit gain will iincrease when we grasp market needs and create contents for people who appreciate its attractiveness.
We take advantage of our knowledge in investment, management, finance, IT and experience to the fullest extent and manage real estate most effectively.